Blog Archives

How to Better Your Advertising

Custom graphics are used in every advertisement in South Tampa. Due to over saturation of these kind of marketing strategy, your own product might be lost in the crowd. Find how you can change this and create a better advertising campaign for your brand.
Everywhere in South Tampa, you can see many advertisements with custom graphics decorating every nooks and corner. However, the city is practically saturated with different graphic design that any new product can be easily ignored. Therefore, if you are looking to market your product using these type of strategy you need to seek better professional helps in creating the best custom
graphics for your logos and packaging. You need to have something that stands out from your competitors.
Custom graphics or personalized graphic design is vital in effective branding. There are many ways to utilize this. It will be used to create logos, design packaging, and construct the best banners or other large format printing. Laser Sharp Sign Design in South Tampa provides a myriad of design and printing services to satisfy the needs of various clients especially in Tampa. You might also want to consider visiting creative sign design showrooms to look at actual sample of the many uses of custom graphics. It might give you a better idea on how to advertise your product or business.
As most entrepreneurs or business owners will be looking into this particular method, you must find a niche or specific branding to separate yourself from the rest of your competitors. Nowadays, effective graphic design are eye catching, memorable and in many cases, controversial. Every good marketer understands that any publicity is a good publicity. In a bustling, heavy populated city like South Tampa, you will need to stand over the rest. It should start with your product branding; on how you introduce your business or products in terms of logos, packaging and other utilization of graphic design.
It is vital that your advertising is better than your competitor is. Therefore, it is best for you to seek the advice from well-experience design consultant from respective design and printing companies. Marketing consultants are essential too. By combining both teams, you would be able to create an effective and unforgettable branding.
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Road Signs

When your driving down the street every which way you look there are signs. Grocery stores, fast food, gas station, and resturaunts are seen every where. But what about the small business located between all those places? Sometimes those are the signs that are over looked. There have been times where I knew the place I was looking for but still drive past it because their sign doesnt stick out like the rest. This is your road sign, the sign people can use to locate your business, also the sign that people can recognize your business by.

Driving through the streets of Tampa I have seen some really bad signs by the road. Beat, torn, faded and more. How am I suppose to call a company if the signs so faded I cant read it. Business owners dont realize that this is a vital piece of business, this sign is thier identity and without an identity your business is nothings besides a building. 

These are the problems that we want to fix at Laser Sharp Sign Design. Get the small businesses out from underneath these large corporations signs that are hiding thiers. Does this mean get a sign that is bigger than any other out there? Well that might work, but no. This means come to Laser Sharp Sign Design where we can create an eye popping laser sharp product that will grab the attention of every person who drives by. Size does not always win the fight, quality plays a large role and with high quality signs from Laser Sharp Sign Design your signage will be getting all the attention of those big corporations and some.

The Sign That Represents You

The sign that is on your company or by the road where your company is located is the sign that represents you. This is the sign that everyone sees while passing by. Think about times where you have passed a building with beat and worn signage, that is the same impression that you get on the company itself. If a company cant take the time and money to make themselves look go then what are they going to be able to do for you. That is the same mindset you have to have for your own company. You want people to pass by with the impression that your a professional at what you do. Believe it or not that starts with the signage people see. That gives them their first impression so make sure that it is a positive and professional one.

The below images show the transformation of AGS Stone replacing their old worn signs with new and improved ones. They look much more professional and up to date. The new signs attract attention and will bring in more customers.

 

Reflective Wraps

A reflective vinyl is something that you dont see often unless it is on a vehicle of authority. Although you can do a full reflective vehicle wrap it is not something that I would recommend. Reflective vinyl is a good use for a strip or decal on your vehicle. It would give your vehicle that distinguishing factor that sets it apart from the rest. You will notice that the decals on the side of a police car are reflective wrap, they don’t always seem to be reflective especially during the day but, when your lights shine on a police car at night all of their decals light up, allowing you to see them clearly and even read what county the cops from.

Reflective vinyl could be a good use for advertisement, during the day it would look like a normal car wrap with all your business information. Then at night your business information would be shining in the lights. You would get the attention of many drivers during the night just because of the reflective vinyl, once you have their attention they are going to read the information on you vehicle. This is a creative way not only to get attention but to advertise your company in a new and effective way.

Sign Placement

Sign placement is a critical step in buying and installing a sign. Obviously you want your sign in a location where you are going to get the most views but it also has to be visible to the right people at the right time. For instance if your company is on a busy road with a lot of traffic you need your sign somewhere that can be seen from both sides of the road and also give drivers the chance to see it and make a decision to stop if they want to do so. The best way to mount  a sign by the road is perpendicular, with a good amount of hieght to enable view from a greater distance.

Research shows that if a sign is mounted on the fron of a building instead of perpendicular to the road, it needs to be 70% larger in order for it to be read in time. Also note that the more letters and words your sign has the longer it will take to read. Driving is already a hassel for most people on the road, when those people are now trying to look for signs to get somewhere it becomes even more difficult. These tips are not only good to gain new business and help advertise but also to make it easy for your customers to find your location. If potential customers never see your sign then you wont be getting much business. Iv said it before and I will say it again, a business with no sign is a sign of no business.

The table below shows the amount of time a driver needs to read and stop for your sign at different speeds:

Minimum Required Legibility Distances in Varying Situations
Speed (MPH) With lane change (in feet) Without lane change (in feet)
25-30 410 155
35-40 550 185
45-50 680 220
55-60 720 265
>65 720 280

Three Main Reasons Vehicle Wraps Should be Your Choice of Advertisement

In any city it is essential to have advertisement in order to make your business survive. Although articles and the newspaper are great starts they have limited exposure and they do not always attract the attention of the reader. Something that does catch the eyes of millions of people a year are vehicle wraps. One of the best forms of advertisement on the market.

1) Vehicle wraps have a longer lasting market exposure. With a one time fee of applying your vehicle wrap you now have it between 5-7 years if wanted. With about 16 million people seeing your vehicle each year there is plenty of potential to get your business sky rocketing. Unlike the ads in an article or newspaper you don’t have to keep repaying weekly or monthly to advertise. You can come down to Laser Sharp Sign Design in Tampa to check out our great products and get started on your new billboard on wheels.

2) Vehicle wraps have no limit of design or color you want to put on them. At Laser Sharp Sign Design you do not pay extra for more colors or images added to your wrap. We give you a blank start and you can turn it into whatever you like. We have put together some real eye catching designs that can make your car not only fashionable but also knowledgeable about your business. Peoples attention will be grabbed by the unique design, then they will focus on your company, what you do, and the information in order to contact you if needed.

3) Wraps do not have to be a full 100% wrap. We are able to do partial wraps covering only certain areas of your vehicle with all the essentials of good advertising. Another option is to not even wrap your own vehicle. Company vehicles are good to wrap as they will be seen by many viewers from job to job, plus they are also good to have on site for people to realize exactly what you may be doing. Or you could get on public transportation such as buses. Buses travel all day into high populated area, thus giving your advertisement many views.

Vehicle wraps are becoming more popular and are a great way to get some exposure. Stop in or call us at Laser Sharp Sign Design in Tampa. You can have a look at all of our great products and we can give you an estimate within the day.