Monthly Archives: January 2013

Laser Sharp Sign Design

Live in Tampa Fl and need a sign of any sort? Come check us out at Laser Sharp Sign Design, located right in Tampa at 301 and Causeway, we are always ready to take any project you may have in store. With great customer service, state of the art technology and printers we will get you in and out quickly and have your sign completed within the week. Our number one goal is to satisfy the customer that starts with kind and friendly service and ends with an on time laser sharp product.

Even if your not sure exactly what you want, come through our doors to see what the show room has to offer. This might help make your decision or you can sit down with an employee and we will help you to come out with the best finished product possible. We have plenty to offer and you have plenty to express, so bring your ideas to us and we will express them with the most laser sharp products possible. Our moto, “A business with no sign, is a sign of no business.”

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NASCAR

Interested in NASCAR? One left turn after the next right? Not at all, so much strategy and precision driving is needed in order to be successful on those roads. How about the sponsors that are plastered all over those cars? Yea everyone see’s who’s driving what brand but no one thinks about the strategy and precision that goes into getting those on the car.

There are between 80-100 sponsors on a single car! There is a strategy to figuring out what sponsors are going where (this depending on the amount of money each sponsor pays), then figuring out how to get them to fit in an organized and neat way. You also have to fit a number and sometimes a slogan on the car.

Now did you realize that these cars are all wrapped? I’m talking about cars going up to speeds of 200 mph, bumping into each other and grinding the walls. If that doesn’t show you the durability of a vinyl wrap I don’t know what will.

Now think about the precision of these wraps. They have everything from headlights, taillights, turn signals, from front to back the car is perfectly wrapped with all the features of a regular car and all the sponsor logos in addition. These cars are like speeding billboards getting thousands of views every week. This is a professional sport using vehicle wraps to advertise just like what you can do to advertise your business. Obviously you wont have 80-100 sponsors, but covering your car in just your business, including logo, slogan, number, and any other details of the business will still grab the attention of thousands of potential customers a week! Why not use the number one advertising method to your advantage, call us at Laser Sharp Sign Design and will get you started.

Matte Colors

Matte colors are no longer just for primer, they are becoming a new style that is taking the creativity of colors to new levels. This green VW Jetta got wrapped in a matte black followed up by carbon fiber on the hood, roof, mirrors, and gas tank to give it more character. A color in which most people look at as a “primer” or unfinished paint job is now a new style that is starting to get some second looks while driving down the streets. Almost every car on the road has a gloss finish, and the ones that don’t are unfinished paint jobs or cars with replacement parts from junk yards. Obviously when half your car is gloss and half is matte it is not going to look good, but instead of going all gloss you can change the style and go all matte. Now you have a new style that gets people to look your way. But don’t think going out and painting your car matte will solve your problems and there’s a few reasons for that. One being that a primer paint will not hold up for very long, after the weather beats on it, it will start to fade and even have spots where your gloss color sneaks out from underneath. Now you have a matte color with spots of gloss color shining on it. Another reason being why mess up the initial factory color of your car? Once you paint it your stuck with that color until you paint it again. With a vinyl wrap you can put on this color, which will last 5-7 years, then when you decide to sell the vehicle or that you are sick of the color you can remove the wrap and you are back to your original factory color. No damage done to the paint, as a matter of fact the vinyl acts as a protector to your paint underneath.

Identity

If you dont have signage on and around your company building then how are customers ever suppose to find you? Its incredible the amount of companies that refuse to renew their signs whether theirs are just old or even non existing. As a matter of fact I challenge you to look around more the next time you go for a drive and see how many business you can spot that could use an upgrade on their signs that identify them. Without an identity you are nothing, no one will recognize you, so no one will come. “A business with no sign, is a sign of no business” is what we always say. Don’t let the signage that represents you look old and beat up, that’s where people get their first impression on your company from. When you go to publics the first thing you see is their giant green letters. Right away you know where you are. Its the same for all other companies big or small, customers want to be able to identify you. Make sure that your identity will impress them and give them a good first impression.

CMYK Color Model

CMYK are the four inks used in some color printing: Cyan, Magenta, Yellow, and Key. This is a subtractive color model. The ink is usually applied in the order of the abbreviation but depending on different operators some may do it different. The CMYK model is subtractive because it “subtracts” brightness from the white substrate it’s being printed on. In otherwords the model works by partially or entirely masking colors on a lighter, mainly white, background and the ink reduces the light rather then reflecting it.

Some people suggest that the “K” in CMYK is from the last letter in black because the letter B is already used for blue. Although this is useful for memory it is incorrect. In four-color printing there are plates that are carefully keyed or aligned with the key of the black key plate. The “K” stands for the key that locks these colors together and allows for a wider array of colors.

Vehicle Wraps

Full body vehicle wraps. This is the greatest form of advertisement, and one of the least expensive. Prices depending on the size and dimensions of the vehicle your looking at a couple thousand for your average size car. Some people say why not just get it painted? Well your average paint job can start to fade within 4-6 years and in the end just does damage to your vehicle. With a vehicle wrap, a removable vinyl material placed over your paint, you have a life span of 5-7 years and the durability that protects the paint job underneath. This is the biggest form of advertisement because as you drive your vehicle everyday, thousands of people see your car every week. With the abilities to design and print anything we can turn your car into a billboard on wheels.

RSS feeds and Social Media

If you are a fan of this blog I would like to start by thanking my followers, any body feel free to RSS feed this site and keep up to date with the content. I would also appreciate if everyone could follow us on Facebook at http://www.facebook.com/lasersharpsigndesign. Thanks!!!

 

Banner Stands

Many people think about getting a banner for an event or convention to put up information they want to present. The problem is when I see banners, most of the time they are tied up by zip ties or a rope. This is unprofessional and is not good for the banner itself. In business one of the most important aspect that all people look for is quality, and if you are looking at a company for the first time you decide what kind of quality work they do by two ways. Looking at past work they have done if any and by the quality of the stuff they have to represent themselves. Although it seems like such a small detail have the correct banner stand to go with your size banner can make a big difference in the way your banner is presented. The stand will make it so your banner is pulled tight from all corners making it more visible and easy to read then if it had a bend in it. A stand will also increase the life span of your banner. A more professional look will give you better customers who are more worried about what their finished product looks like instead of finding the best price in town and its up to you to show them that the quality of your work is better then any competitors.

  

Channel Letters Material Options

  

Channel letters are one of the best signs to choose from to mark your business. When I say mark your business I mean these are the best signage piece to go with for the front of your company, these should be used above your front door to attract passing customers and identify your company.

Then industry standard for backings of channel letters is made from a aluminum with either a pre-painted finish or a mill finish. Other types of finishes could be anodized, brushed anodized and mirrored, the difference can be found in the thickness of the aluminum. The facing of the letters is where you can get more customized and create your own identity by selecting from color schemes material types, size and trim of the letters. The material for the facing of the letters comes in any color you would like, depending on the type of material you choose the LED lights will shine brightly making your letters brighter or dimmed down some by the material giving you a deeper color. Before LED lights were the standard channel letters did not have the depth they do know and were not as vibrant. Now the depth has been increased and the LED lights are very effective in lighting up the letters making them colorful and easily visible. Channel letters are a great  for getting attention during the day and night, they are big and easily read making it easy for customers to locate or stumble across your company. Either way they are a great and inexpensive investment to attract more business.

Adhesion Sealers

At Laser Sharp Sign Design we improve the quality of our wraps by using 3M sealing tape to seal of the edges. It helps to seal and protect all edges of the wrap including wheel wells, hood, trunk and doors. Because its optically clear no one will be able to see the tape and you can extend the life of your wrap. This is a must have wrap tool that we use at Laser Sharp Sign Design to insure that our customers get the best quality products.